The Lexus car dealership and the OMI studio remind you of the need to change your tires

Many companies operating in the Ukrainian market have appreciated the effect that voluminous advertising produces, especially if it is done creatively, professionally, using high-quality materials, and most importantly, it is in its place and carries meaning load. That is why the lion's share of work in the OMI workshop is occupied by the production of advertising three-dimensional figures. Their main goal is to attract attention to the company (store, product, service, problem, etc.).

“There are works that a master does for the soul. There are works that the master does based on the wishes of the customer. We have selected a team that treats the customer’s wishes with all their hearts. One of our recent works is a pilot project from the Lexus car dealership: an installation reminder of the need to change winter tires to summer tires on time. If the desired effect is achieved among the car dealership’s clients, the project will be accepted for replication at other car dealerships,” said Bogdan Kazachenko, art director of the OMI studio.

The company approached the OMI studio with an idea, the craftsmen developed a 3D layout in the form of a three-dimensional freeze frame: a wheel that raises splashes when hitting a puddle.

The completed installation is a complete fiberglass copy of the original wheel, which is recommended for replacement at the Lexus dealership. The model is covered with automotive paints and protective varnish. When making the splashes, chrome effect paints were used.

“It turned out, on the one hand, very realistic, and on the other, fantastic. One gets the impression that the wheel ran over liquid metal. This move was also implemented to attract attention. And placing the installation behind glass made it possible to achieve a certain luxury effect, which, however, fully corresponds to the content of the salon,” said Igor Aschulov, art director of the OMI studio.