Volumetric Advertising KitKat Formula 1 at Silpo: How Studio “OMI” Created a Stunning F1 Race Car Display

Volumetric advertising on order is a powerful tool that turns an ordinary store into a real brand hub. That was exactly the task set for us by KitKat and the Silpo supermarket chain. The result is a unique photo zone in the form of a Formula 1 sports race car right in the middle of the sales floor.

Studio “OMI” and the “KitKat Race Car” Project

The craftsmen of studio “OMI” designed and manufactured the KitKat advertising race car in the style of a Formula 1 bolide. This is not just decoration — it is a full-fledged volumetric 3D installation with an interactive photo zone that has become the main magnet for Silpo visitors.

The construction is mounted on a stylish illuminated pedestal, fully replicates the aerodynamic shapes of an F1 racing car, and is completely branded with KitKat and Formula 1 colors and logos. The slogan “Have a Break, Have a KitKat” is clearly visible on the body, and the red-and-black color scheme perfectly conveys the dynamics and energy of racing.

Why the KitKat F1 Volumetric Advertising Became a Hit at Silpo

• •  Maximum brand recognition — the huge red race car immediately attracts attention from any point of the sales hall.
• •  Interactive photo zone — visitors can sit behind the wheel, take bright photos and videos, and instantly post them on social networks with hashtags #KitKat #Formula1 #Silpo.
• •  Direct impact on sales — the photo zone is located in the sweets section, so everyone taking a selfie automatically sees KitKat chocolate bars on the shelves.
• •  Official Formula 1 partner — the premium installation emphasizes the brand’s high-status partnership.

Technical Features of the Project by Studio “OMI”

We manufactured the Formula 1 advertising race car according to an individual design:

• •  Size — full-size copy of a racing car (suitable for adults and children).
• •  Materials — durable composite, lightweight frame, anti-vandal coating.
• •  Lighting — LED backlighting around the perimeter of the pedestal and inside the car.
• •  Branding — full vinyl wrapping + voluminous KitKat and F1 logos.
• •  Implementation time — from sketch to installation in the Silpo store.

This is not the first volumetric advertising on order we have created for major brands. Studio “OMI” specializes in 3D installations, promo photo zones, and advertising constructions for retail.
Want the Same Volumetric Advertising for Your Brand?
If you need a Formula 1 photo zone, advertising race car, 3D installation, or any other volumetric advertising on order — contact studio “OMI”.
 

We work on a turnkey basis:

• •  From idea and 3D visualization
• •  To production and installation in the store

Key search querieas by which you will find us:

• •  volumetric advertising on order
• •  photo zone in supermarket
• •  Formula 1 advertising race car
• •  3D KitKat installation
• •  Silpo promo installation
• •  manufacturing of volumetric advertising Ukraine
• •  F1 photo zone on order
• •  branded installation in store

Write to us in direct messages or leave a request on the website — and we will create for you the same bright and effective volumetric advertising that works 24/7 and drives sales.

Studio “OMI” — volumetric advertising that sells.
KitKat F1 race car at Silpo — one of our brightest projects of 2026.