The masters of the OMI studio created a three-dimensional figure of a chef

This cook has an unusual fate. Initially, the masters of the OMI studio created a three-dimensional figure for a confectionery shop in Donetsk. However, with the outbreak of hostilities in eastern Ukraine, the patriotic entrepreneur moved his business to Kiev, where he changed the direction of his activity and opened a pizzeria. “Today this chef can be seen in the area of ​​the Kyiv station.

He cordially invites Kiev residents and guests to taste delicious pizza. We constantly keep in touch with the owner of the pizzeria - every month we have to restore the pizza that the cook is holding, since someone regularly takes it away. Probably, we are able to make pizza so appetizing that it is perceived as real,” said art director of the OMI studioBogdan Kazachenko.

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Bogdan said that when working on the creation of three-dimensional advertising, the masters of the OMI studio try to look at the object through the eyes of the consumer, to find moments that will “catch”. In this case, emphasis was placed on product presentation and emotions - the appearance of the cook inspires confidence in the consumer.

“In addition, when producing voluminous advertising, we immediately find out from the customer where it will be placed and the required period of its operation. It is these criteria that often change the cost of producing large-scale advertising significantly. As for the cook, it was a rather expensive object, but its “street life” is calculated in years, unless, like pizza, they “give legs to it,” commented Bogdan Kazachenko.