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Art director of the OMI studio: Three-dimensional figure is one of the inexpensive types of advertising The masters of the OMI studio are professionally engaged in the production of volumetric advertising to order. “If someone thinks that an advertising campaign is very expensive, then we can argue with this statement. It all depends on a clear understanding of your market and how to address it in a way that reaches your target audience as much as possible. A three-dimensional figure is a long-term advertisement that always attracts attention and does not lose its attractiveness over time. If you divide the number of days of volume advertising by the cost of its production, then the cost of an advertising campaign per day will be a pittance. In addition, three-dimensional figures are mostly mobile and can be used anywhere,” emphasized Bogdan Kazachenko, art director of the OMI studio.
So, one of the latest orders was the production of a 1.5-meter lipstick TM “MAKE-UP” for an advertising campaign. Clients approached the OMI studio with a request to develop an economical version of a voluminous lipstick that would last for a long time. The studio's specialists made a foam blank - an enlarged copy of the original lipstick tube in the open state. Using a special technology, several layers of fiberglass are applied on top of the workpiece, which was made glossy using automotive putty. Finally, the product was painted with paints that are resistant to external influences.
“This is one proof that advertising can be inexpensive and effective. The main thing is to correctly set tasks and prioritize. At the end, both clients and craftsmen were satisfied, receiving warm words of gratitude,” emphasized Bogdan Kazachenko. |
 
  
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